The art of finding a money phrase like swaps mis-selling
We have all been bludgeoned to death about the PPI scandal and now there is a new kid on the block Swaps mis-selling which is said to be the next big banking scandal to meet the glare of the public eye. Just imagine being the first to start to rank for PPI and just how much money some at the top of Google are making from these claims. I think that this is the essence of great we marketing, it’s about finding those niches before everyone jumps on the bandwagon and makes competition very tough to beat. If you can get in first then you stand a good chance of staying there and finding keywords and phrases that are not on the SEO radar yet could be one of the best ways to stay ahead of the competition.
Find out volumes and how hard phrase like Swaps mis-selling are to rank
First up you need to know how many people are searching unless this is a breaking news keyword like the swaps mis-sellling soon to be saga. Get an SEO company to also check how tough the competition is around that keyword or phrase if its fierce and unless you have very deep pockets or moutons of time leave the really tough stuff alone. Often it is far better to rank for lowly but numerous keywords/phrases than throw all your eggs in the one basket. Experience has taught me that the golden egg is a tough one to crack so to speak and that far less effort can yield fantastic results for smaller less competitive keywords or phrases.
A few blog articles or ideally pages on these phrases and a little bit of effort has shown to deliver good results and if they around your perfect keywords then the likelihood is they will be good money spinners too. Once you begin this process you can go for lots of these low volume terms to really cast the net as far and wide as possible and this can only be a good thing.
Finding the next Swaps mis-selling term
You can get inspiration for your sector from all kinds of different places from trade press to reps that visit you with information and make sure wherever you get your nugget of news you act straight away. You will often be one of the first to know and if you can react quickly and with purpose you will steal ahead of the competition and render any confer measures they may have either ineffective or extremely expensive for them to do.
We wish the very best in your quest for finding the next big thing for your business and if you do find it act straight away or you will be forever thing what if. Swaps mis-selling was an insider secret for months before it hit the press and a client of our did react quickly and is now reaping the benefits so you could be too. http://www.triumphlegalsolutions.com
When choosing keywords a lot of clients ask questions about subtle differences in keywords like engraved plaques and plaques. Many think they are the same but if you do some keyword research it is clear that they are very different. Tracking long tale keywords is a difficult task so many SEO companies will target keywords and leave the long tale variations to do what they do. We have not found a significant tracking tool to analyse this yet although Google analytics are useful for ones that are getting traffic.
Keyword research will throw up lots of combinations of phrases etc and the amount each of these is searched is important as you will want to make the most of your online investment by picking ones that you think will generate a healthy return and not be to difficult to achieve. Pinking all huge search volume terms will in time pay dividends but what about short to medium term can you afford to keep spending with no return? If the answer is no as we expect then pick a blend of maybe one or two great ones a coupe of good ones and then some low hanging fruit to ensure you can start to cover the expenditure as soon as possible.
Consider connotations for keyword like engraved plaques
When choosing keywords a very sound piece of advice is to really think about both your customers and what they are likely to call the things you are trying to sell and do these terms lead to unwanted traffic. If you sell greeting cards then optimising for cards for example will likely bring you traffic for people looking maybe for card games or credit cards whereas greetings cards cannot be confused with anything and people searching that term are likely to be looking to buy greetings cards.
A considered approach here will save a lot of hassle and money wasted getting thing right at this stage are in our opinion one of the most important parts of the initial process. Once you have picked teh ones you will go for its onto the next stages in your quest for page 1.
Optimising your website for engraved plaques
You will need to optimise your website first but beware here of doing silly things like keyword stuffing where you ram into a page a word or phrase more times than is natural. Google has come down hard on the dated practice so just write content aimed at your buyers and don’t worry to much about the keywords other than a mention.
Ideally optimise individual pages with relevant keywords that you have picked rather than all on every page same for using keywords within the text of the page. once you have done all this and the website is indexed you are good to start your keyword SEO strategy for link building. This is a job absolutely best left to a professional poor link building can lead to a dreaded Google penalty and this is so easy to get wrong so when you have picked your keyword in this instance engraved plaques it is time for the hard work to begin. http://www.stonesign.com
Last week we were asked to help a friend of a friend do a bit of research into parking control management by link parking and the keywords he should go after if he did start and SEO campaign in earnest. We were not sure of the results as is often the case because second guessing what the numbers are in relation to searches on Google. We as everyone does use the Google keyword planner to get this basic research done. It worth noting here you will need a Google account to get into this software and once you are in it can all look a bit complicated.
Start clicking on search for a new keyword at the top. This will then allow you to add you keyword or phrase. Think about a phrase or keyword you think your potential customers are looking at and add it in the box for this client parking control management is what he does. Check it’s on the UK in the grey part of the box below and then get ideas. You will then see a screen with a bar chart under this are two tabs click it onto the keyword ideas one and hey presto you get a lovely list showing loads of ideas you can use to create a online strategy that will deliver the numbers of visitors to your website you need to generate income from it.
Typing parking control management into Google
There are 480 people every month on average that type parking control management exactly into the Google search engine and whilst this is not big numbers in SEO terms the ticket price on an average customer is quite high and so this term is extremely valuable to a potential client in this field.
You can add the ones you want to consider or all of them by adding them to your new plan this is good for two main reasons firstly you can download them as an excel document when you are done and secondly you can change the keyword for a different one and add those ideas to the same plan giving you a comprehensive list of potential keywords to use in on your website.
This often shows also keywords that you are trying to rank for that have zero searches a month and so are a complete waste of time in ranking for. If we were given a pound for every time we come across this type of thing we would be able to give up work!
Getting started on parking control management
Once you have your target keywords you will need to get the on page work done on your website make sure all the basics are done right H1, H2 and H3 tags all focussed on these keywords and the content mentions these target keywords BUT ensure this is natural and makes good reading just throwing the phrase parking control management everywhere is likely to do more damage to you website than good so take a look online to get tips or get someone like us to do it for you. Next up is link building but thats for another post.
When you think about working with a niche like gambling and trying to rank them for terms like no deposit free bet you will need to be prepared to do a lot of hard work. These terms are highly coveted and many gambling websites are also trying to get to the front page of Google for this kind of search term.
Page one for this kind of term brings large rewards and so many businesses are pouring in a lot of energy and time to get their website to rank for this type of high volume search. Although Google hate to admit it SEO is probably the only way you will ever get to page one for these competitive high search volume terms but at the same time you will have to do things properly or face de-indexing or at the least a Google penalty or two!
Starting work on no deposit free bet term
Before you get excited the work is going to be hard and before you begin any sort of SEO strategy the whole website need to be looked at. I would suggest you get a specialist in to go through the website and create a natural and comprehensive website full of great content that is not stuffed with keywords and makes sense to a visitor. Think about individual pages and wrote engaging and helpful content aimed at the person you think will be using the website and in particular that page. Once the content is written get someone to look at the backend of the pages and ensure the on page SEO work is completed to a high standard again avoiding keyword stuffing and making each and every page different and natural. If you have not got a blog get one added these are a great way of adding keyword rich content and a big reason for Google to keep coming back to your website to evaluate the changes you are making. This will also help with further off page SEO work as faster indexing pages mean links are found quicker too. A wordpress blog is hard to beat, super user friendly and seemingly limitless plugins available to help with all manner of things including optimising content on the blog for SEO purposes
Off page work on no deposit free bet
Once the website is tip top and you are blogging ideally at least once a week on a range of topics using your keywords its time for the bit Google does not want anyone to do (not strictly true but it is what they tell everyone other than the SEO convention attendees they often speak at).
Link building is the controversial yet essential part of getting your website to the front page of Google but if your website gets caught doing it then it faces getting de-indexed and almost certainly never ranking again.
Make sure you pay a specialist to do this there are loads of get rich quick packages but just think before you buy after all if it were easy we would all be online millionaires.
All link building is essentially is a website linking back to yours for a term like no deposit free bet but you can get caught of a variety of reasons to numerous mention in this post. http://www.freebet247.com
Many things are now googled before purchase and if you pick the right terms like sign makers which is searched 2900 times a month it can be very lucrative. Imagine a small printers being able to gain access to 2900 people all looking for shop signs and what that could do for their business. Getting the right online strategy is not just for large corporates or massive businesses everyone needs to have an idea of what they are going to do to gain market share from search engine traffic as this is the way forward for all forward thinking companies.
How many things have you put into Google lately and what did you do next likely-hood is you clicked the top few positions to check out the offering and make a purchase or at least take another step towards that decision. Local printers are many and gaining a cutting edge to make a real difference to your business is not only an idea but in our minds it is an essential part of what all businesses need to be thinking about it and putting a plan in place to make sure you gain position in this marketplace.
How do you even start ranking for shop signs
It may seem daunting as to where to start but the best place is your website. Content is vitally important and if you are even considering doing an SEO campaign the website will need good quality and plentiful content to help Google rank you website. On page SEO is not as important as it used to be however it still needs to be done and properly, whoever built you website should have a made a start on this and if not get it done.
Next what about content does you website have enough quality content about shop signs to warrant Google putting you up the rankings if it doesn’t consider adding pages on a blog when you do a new shop signs project and post this onto your website with linked images and engaging content.
It may not enough to post good shop signs content
The reality in this modern era is engaged content probably won’t get you to position one and you may need help to get you there. Sending out content to social media channels to get people to share and widen your audience is one part of the puzzle but likely you will also need a link building strategy to see the big jumps on high performing keywords like shop signs.
You also need to be careful not incur a google penalty for link building or suffer any negative impact from a whole host of Google no no’s on your website and this can be a bit of a minefield so getting professional help is probably a good thing to do before you start.
Whichever route you choose we hope you find this useful in getting your website to front page for high traffic search terms like shop signs. http://www.printsauce.co.uk
Doing SEO on your website to get you ranking is very popular as you can optimise your website to get the best possible traffic for terms like multi fuel stoves if you are a stove shop or Nissan cars if you are a dealership specialising in this brand.
The first thing you will want to do or get done for you is check out the volume a particular search has to see if it is worth the considerable effort and time needed to get you website ranking. The Google keyword planner is the best place to do this and its even easier to use know. You will need a gmail account to do this and first thing to do is sign in with that account.
Once signed in click the top option search for new keyword and ad group ideas. In the your product or service box add your keyword so multi fuel stoves in this instance. You can leave the other blank for this searching but check its on United Kingdom for the search and if you want to refine the search you can do this here too but we want to just click get ideas which is in a blue box at the bottom.
At the top of the next screen you want to click on the keyword ideas tab as by default its on the ad group ideas tab this will show up keywords including the one you typed in and a variety of similar searches.
Multi fuel stoves is searched over 14000 times a month
If you had a stove shop selling multi fuel stoves imagine what 14,000 visitors to your website would do for your business. If you get the job done properly this can be done for about the same as placing a decent sized advert in the local paper around £500 as a starting point and any reputable SEO company will give you guarantees so it is a great way of increasing sales from your website for a relatively modest budget.
You can put in lots of keywords and really find some good search terms for your business for little effort and in the long run this will pay dividends for your business. With the right keywords and strategy for climbing the rankings in 6 months or so you could see huge increases in website traffic and this can be tracked using Google analytics on your website. If you have not got this on your website get your web developer on it straight away so you can track visitors and their profiles on a regular basis.
Whether it multi fuel stoves or cars it is a great thing to do
It does not really matter what sector of business you are in people are using Google to try to find someone that does what you do. Getting a share of this business is the smart thing to do and if I had a woodburning stove shop then I would love to get a percentage of the 14,000 people searching the term multi fuel stoves every month. http://www.bigskystoveandhearth.com
There a few categories most SEO bods won’t touch, gambling affliliate websites are one, the free bet no deposit culture online mean this lucrative market is teaming with people looking to make their million from SEO but is it a easy thing to do?
The simple answer is no, our client has come a long way in a short time but in a couple of recent updates it has been a real challenge. The last secret “update” saw him go from page 1 to non ranking and then straight back again but with this uncertainty scare stories and Chinese whispers are rife. The honest answer is no-one can be 100% certain that a website won’t get hit unless it has a high PR value. There are a few things though that we would advise on a basic level.
Content not adverts for SEO results for free bet no deposit.
We all know that great content is hard work and what do Google really mean by this. We have ranked websites with only header on a page so are they really targeting that? One thing is happening though and that is the SEO game is getting harder and websites in niche markets like affiliate marketing and gambling are getting repeatedly hit by an ever growing number of these updates as Google is documented in telling us they don’t care much for them.
That is not exactly what our client wants to hear and we are now busy coming up with a number of protective measures and all after a major website overhaul less that 3 months ago. That is just how quickly things change and if you have not got a plan B,C and D you will leave yourself open to a Google attack that you won’t be able to recover from.
If you are an affiliate type site the long game will be the only joy you will get. You will need to have a website that has enough content and at the same time is updated regularly. You need to be very careful about who you give your SEO contract to. We have been involved in more meeting that we care to remember speaking to so called self appointed experts who are giving not only bad advice but advice that will lead to a Google smack of some kind.
Do your own SEO research for terms like free bet no deposit before you get into bed with an SEO company
As with all decisions in business picking the right SEO company should be an informed decision. What type of guarantees do they offer, have you spoke to some of their clients yet, does your research mirror what they are saying (broadly speaking as I am not suggesting a bit of research will make you an expert), if their are any alarm bells check it out we have seen clients websites wiped out of the ranking through terrible practice suggested by an “expert” and believe me repairing the damage os more difficult than doing it properly in the first place.